Hey, gang! Have you heard the news?! Corporations are our friends! They care about the social issues, women’s rights, black people, diverse casting opportunities, the environment – well, no, wait, that one hasn’t caught enough traction yet as to be profitable enough this quarter – but, hey no one’s perfect! Besides, you don’t care about the environment either ( not yet anyway, although if the Corona debacle [the fun way to say pandemic – a spoonful of sugar, right?] is any indication, I can’t wait to see people protesting while Mother Nature finally shrugs us off: “The government can’t make me wear these lava resistant boots or this carbon monoxide air ventilator! I want to spend my last days on Earth as I lived them, dammit! Shrouded in a blanket of willful ignorance!”) So who cares!
Cynical tone i hear you say? Well, let’s think about it. Take Hollywood for example! They care do they? Or do they finally see the profit in equal opportunities?
Oh, come on, you say…you could say that about any organization that isn’t a non profit in contemporary society. Business is Business, you say. Oh and you would say that wouldn’t, oh young acolyte of Bezos, yes I feel another excoriating article boiling up, about the disturbing melding of the artist and business, but instead I utilize the techniques learned from Headspace, pulling my mind gently back to the topic at hand.
True the business of mainstream media is to spot trends, so as to increase consumership. Though, there is a difference between an organization whose mission statement from the get-go is a righteous cause who just so happens to make money in the process i.e. some organic health food brands, then there is an organization (Hollywood, McDonalds, 99% of the SNP 500) that totally alters their mission statement solely because they think it will heed a profit.
See the difference?
Isn’t it a little annoying that the same organization that was stuffing racism, sexism, and any other ism they could conjure up, down our throats for the last three decades at least, suddenly pivoting, and getting to clean up, and get paid working for the other side now? Anybody ever read RED HARVEST??
Did the Hollywood pitch meeting circa 2015 go something like this:
Man (white): Enough! We have the reach of the entire globe! It is our duty to infecting the mind of the public with racist, misogynist, garbage!
Man (white): Guys, I’ve run the numbers – Susan, step outside, men are talking — sorry boys. Anyway, I’ve run the numbers and you’ll never believe this, but the people want to see more blacks!
2nd Man ( whiter)(raises hand): This doesn’t mean we have to hire more blacks or promote them into positions with decision making power, does it?
Man (white): God no! We’ll just make em dance for us.
Man (white): Susie, Susie bring those sweet tits in here with a round of drinks for these closers, huh? Not for you SHELLY, drinks are for CLOSERS! Anyway, move it jiggles!
Oh, yeah, and one more thing boys, we are going to make more, ‘powerful women’ films too.
[Audible grumbles break out, a man spits his drink all over himself, then a low murmur of ‘…wonder woman…?’]
I think you know the answer to this.